The Design of an Icon

From a sketch on a page to Nissan’s all-electric coupé crossover, Chetan Chohan, Design Manager at Nissan Design Europe in London, shares his experience as one of the pioneers behind the reimagined interior of the Ariya. With a new vehicle architecture and the opportunity to explore design elements through 3D technology, Ariya was a project unlike anything else Chetan and the team had previously worked on. Find out more about what motivates Chetan and how design ideas were brought to life in the above video – and discover more about the insights that inspired Ariya’s lounge-like interior here.

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