Nissan's commitment to ADAS technology paves the way for a sustainable future in autonomous driving

Nissan's commitment to ADAS technology paves the way for a sustainable future in autonomous driving

Exploring Nissan’s pioneering efforts in autonomous mobility

Since the 1990s, Nissan has been at the forefront of developing Advanced Driver-Assistance Systems (ADAS), and most importantly, making sure these features would be affordable to everyone. Autonomous driving technologies play a critical role in delivering a sustainable mobility future. These technologies, such as Nissan's ADAS, have the potential to significantly reduce human error and the risk of accidents, making roads safer and more efficient. In turn, this can lead to reduced emissions and a cleaner environment. Additionally, autonomous vehicles will make mobility accessible to those who are unable to drive, furthering the goal of inclusivity in the transportation sector.

Nissan's goal is to contribute to this positive change through its continued research and development of ADAS technology. This is a key pillar of Nissan Ambition 2030 which is focused on making driving safer, cleaner, and more accessible.

Many of the technologies in ADAS have been world-first introductions. This is the case of Lane Keep Support in 2001 or the Around View Monitor, fondly nicknamed "birdview" in 2007. Throughout the years, many of these technologies have made drivers' experience safer and more comfortable. For example, Intelligent Blind Spot Intervention, introduced in 2010, provides drivers with an extra set of eyes when overtaking on the highway, preventing collisions with other vehicles hidden in blind spots. Additionally, since 2012, Moving Object Detection has used the vehicle's cameras to detect and highlight any moving objects that may interfere with slow manoeuvres while parking.

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All these technologies have paved the way for autonomous driving technology. ProPilot Assist, one of the most advanced autonomous driving systems available on the market, was designed with the goal of reducing stress for drivers on highways in certain conditions. ProPilot Assist helps the car detect slowed traffic, obstacles in the distance, and changes lanes accordingly, providing support in areas where detailed map information is not available.

Looking into the future of mobility

With these benefits in mind, Nissan has engaged in the ServCity project in order to study how to create a "Robotaxi" style service in urban areas and what infrastructure would be needed to support it. The ServCity autonomous vehicle, built on a 100% electric Nissan LEAF, has successfully completed various tests in the real-world environment of the Smart Mobility Living Lab (SMLL) based in Greenwich, an area of London.

"With ServCity, we have been able to showcase the capabilities of our 100% electric Nissan LEAF and how it can be utilized in the future of autonomous mobility," said Bob Bateman, Project Manager at Nissan. "Our participation in this project aligns with the Nissan Ambition 2030 vision of creating a more inclusive mobility experience for all. The results of ServCity will be instrumental in shaping our future developments and we are excited about the potential of this technology to positively impact the way we move."

Nissan is committed to making driving safer and more convenient for customers through the development of ADAS technology.